About project
About project
About project
Role
Role
Role
UX Designer
UX Designer
UX Designer
Duration
Duration
Duration
1 Month
1 Month
1 Month
Product focus
Product focus
Product focus
B2C
B2C
B2C
Redesigning POND’S
E-commerce Experience
Redesigning POND’S
E-commerce Experience
Redesigning POND’S
E-commerce Experience
Optimizing the beauty shopping journey for clarity, speed and conversion.
Optimizing the beauty shopping journey for clarity, speed and conversion.
Optimizing the beauty shopping journey for clarity, speed and conversion.
About
the Brand
About the Brand
About
the Brand
POND’S is a global skincare and beauty brand with a wide audience across demographics.
As a trusted name in personal care, the brand’s digital presence plays a critical role in shaping customer engagement and driving product sales.
POND’S is a global skincare and beauty brand with a wide audience across demographics.
As a trusted name in personal care, the brand’s digital presence plays a critical role in shaping customer engagement and driving product sales.
POND’S is a global skincare and beauty brand with a wide audience across demographics.
As a trusted name in personal care, the brand’s digital presence plays a critical role in shaping customer engagement and driving product sales.
Designed For
Designed For
Designed For
Business:
Business:
Business:
POND'S – a global personal care brand aiming to improve digital experience and conversion rates on purchase.
POND'S – a global personal care brand aiming to improve digital experience and conversion rates on purchase.
POND'S – a global personal care brand aiming to improve digital experience and conversion rates on purchase.
Users:
Users:
Users:
Beauty and skincare shoppers - primarily female audience, aged 18–45, browsing on mobile and desktop.
Beauty and skincare shoppers - primarily female audience, aged 18–45, browsing on mobile and desktop.
Beauty and skincare shoppers - primarily female audience, aged 18–45, browsing on mobile and desktop.
Design Opportunity
Design Opportunity
POND’S website had friction in core shopping flows product discovery, product detail clarity and checkout leading to higher drop-offs.
POND’S website had friction in core shopping flows product discovery, product detail clarity and checkout leading to higher drop-offs.
The opportunity was to redesign the shopping journey across desktop and mobile to make it faster, more intuitive, and optimized for conversion.
The opportunity was to redesign the shopping journey across desktop and mobile to make it faster, more intuitive, and optimized for conversion.
Design Opportunity
POND’S website had friction in core shopping flows product discovery, product detail clarity and checkout leading to higher drop-offs.
The opportunity was to redesign the shopping journey across desktop and mobile to make it faster, more intuitive, and optimized for conversion.
Approach
Approach
Approach
We combined heuristic evaluation and competitor analysis to identify friction points in the shopping flow.
We combined heuristic evaluation and competitor analysis to identify friction points in the shopping flow.
We combined heuristic evaluation and competitor analysis to identify friction points in the shopping flow.
These insights informed the new..
These insights informed the new..
These insights informed the new..
User flows
User flows
User flows
Information architecture
Information architecture
Information architecture
Wireframes
Wireframes
Wireframes
..laying the foundation for a seamless e-commerce experience.
..laying the foundation for a seamless e-commerce experience.
..laying the foundation for a seamless e-commerce experience.
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Auditing key pages to uncover usability gaps.
Auditing key pages to uncover usability gaps.
Auditing key pages to uncover usability gaps.
Homepage
Homepage
Homepage
Identified lack of brand storytelling and overwhelming entry-point content, making first impressions weaker.
Identified lack of brand storytelling and overwhelming entry-point content, making first impressions weaker.
Identified lack of brand storytelling and overwhelming entry-point content, making first impressions weaker.
Product Listing
Product Listing
Product Listing
Limited filtering and unclear hierarchy slowed down product discovery.
Limited filtering and unclear hierarchy slowed down product discovery.
Limited filtering and unclear hierarchy slowed down product discovery.
Product Details
Product Details
Product Details
Overloaded with information without progressive disclosure, creating cognitive strain.
Overloaded with information without progressive disclosure, creating cognitive strain.
Overloaded with information without progressive disclosure, creating cognitive strain.
Competitor Analysis
Competitor Analysis
Competitor Analysis
Benchmarking against leading e-commerce experiences to spot strengths and gaps.
Benchmarking against leading e-commerce experiences to spot strengths and gaps.
Benchmarking against leading e-commerce experiences to spot strengths and gaps.
Homepage
Homepage
Homepage
Product Listing
Product Listing
Product Listing
Product Details
Product Details
Product Details
Key Insights
Key Insights
Key Insights
What we uncovered from heuristic analysis and competitor benchmarking.
What we uncovered from heuristic analysis and competitor benchmarking.
What we uncovered from heuristic analysis and competitor benchmarking.
Homepage impact
Homepage impact
Homepage impact
– Redesign to optimize browsing and bring POND’S story forward.
– Redesign to optimize browsing and bring POND’S story forward.
– Redesign to optimize browsing and bring POND’S story forward.
Information hierarchy
Information hierarchy
Information hierarchy
– Clearer navigation, breadcrumbs, and functional flow.
– Clearer navigation, breadcrumbs, and functional flow.
– Clearer navigation, breadcrumbs, and functional flow.
Content balance
Content balance
Content balance
– Avoid overload; let users explore details at their pace.
– Avoid overload; let users explore details at their pace.
– Avoid overload; let users explore details at their pace.
Consistency & usability
Consistency & usability
Consistency & usability
– Uniform product cards, navigation, and touch targets.
– Uniform product cards, navigation, and touch targets.
– Uniform product cards, navigation, and touch targets.
Visual optimization
Visual optimization
Visual optimization
– High-quality, responsive images across devices.
– High-quality, responsive images across devices.
– High-quality, responsive images across devices.
User Flow
User Flow
User Flow
Mapping the journey from discovery to checkout.
Mapping the journey from discovery to checkout.
Mapping the journey from discovery to checkout.
Information Architecture
Information Architecture
Information Architecture
Structuring content for clarity and effortless navigation.
Structuring content for clarity and effortless navigation.
Structuring content for clarity and effortless navigation.
From Ideas to Structure
From Ideas to Structure
From Ideas to Structure
Crafting page structures that balance clarity, consistency, and usability.
Crafting page structures that balance clarity, consistency, and usability.
Crafting page structures that balance clarity, consistency, and usability.
Homepage
Homepage
Homepage
A reimagined entry point - clearer hierarchy, brand-first storytelling, and effortless navigation.
A reimagined entry point - clearer hierarchy, brand-first storytelling, and effortless navigation.
A reimagined entry point - clearer hierarchy, brand-first storytelling, and effortless navigation.
Product Listing
Product Listing
Product Listing
Optimized for speed - intuitive filters, structured grids, and smoother product discovery.
Optimized for speed - intuitive filters, structured grids, and smoother product discovery.
Optimized for speed - intuitive filters, structured grids, and smoother product discovery.
Product Details
Product Details
Product Details
Designed for clarity - progressive disclosure, engaging visuals, and confident decision-making.
Designed for clarity - progressive disclosure, engaging visuals, and confident decision-making.
Designed for clarity - progressive disclosure, engaging visuals, and confident decision-making.
Crafted for Shoppers and the Brand
Crafted for Shoppers and the Brand
Crafted for Shoppers and the Brand
A cleaner journey, built to convert.
A cleaner journey, built to convert.
A cleaner journey, built to convert.
25–30%
25–30%
25–30%
Improved product discoverability by simplifying homepage and listing flows.
Improved product discoverability by simplifying homepage and listing flows.
Improved product discoverability by simplifying homepage and listing flows.
Simplified homepage
and product flows
Simplified homepage
and product flows
Simplified homepage
and product flows
20%
20%
20%
Reduced user drop-offs through clearer hierarchy and guided navigation.
Reduced user drop-offs through clearer hierarchy and guided navigation.
Reduced user drop-offs through clearer hierarchy and guided navigation.
Clearer information hierarchy and navigation
Clearer information hierarchy and navigation
Clearer information hierarchy and navigation
15-20%
15-20%
15-20%
Faster checkout by streamlining cart and payment steps.
Faster checkout by streamlining cart and payment steps.
Faster checkout by streamlining cart and payment steps.
Optimized
checkout flow
Optimized
checkout flow
Optimized
checkout flow
